Monday, 10 March 2014

Nokia makes Android debut in India

Nokia India Managing Director, P Balaji, at the launch of Nokia X smartphones in New Delhi on Monday. Nokia launched the Android-based smartphone ‘X’ in India for Rs 8,599, aimed at protecting its turf in the fiercely competitive market. Photo: PTI

Nokia X, the company's first Android smartphone launched for Rs 8,599; Nokia said it will bring in two more devices from the Andriod stable — X+ and XL — in the Indian market in the next 60 days.

Within weeks of displaying it at the Mobile World Congress held in Barcelona, Finnish handset maker Nokia on Monday launched the Nokia X, based on Android operating system, in the Indian market with a price tag of Rs 8,599. The company also said it will introduce two more devices as part of the Nokia X family -- Nokia X+ and Nokia XL.
The dual SIM Nokia X is a 4-inch device, powered by a 1 GHz dual core Qualcomm Snapdragon processor. It features a tile-based design, 512MB RAM, up to 32GB expandable memory, 3MP camera and 1500 mAH battery.
Commenting on the launch, Nokia India Managing Director P Balaji said, “India is one of the fastest growing markets for smart phones in the world. With the launch of Nokia X, we are adding more ammunition to our smartphone portfolio. We believe Nokia X is a unique combination of Nokia quality and experiences, Microsoft services and Android apps.”
While the device is based on the Android open platform, Nokia X users will not have access to Google's app market 'Google Play'. However, they would be able to download Android apps from third party app stores as well as the Microsoft app store.
Asked if the handset will eat into the business of its Asha range of affordable smartphones, Mr. Balaji answered in the negative. "Asha, Nokia X and the Lumia range are three separate offerings. While the pricing of each of these will come down with time, they have their own set of features that offers value to a particular set of people," he said, adding that the devices will help users experience Microsoft services like Skype and Outlook before they actually opt for the Lumia devices.

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